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Articles and Insights

What does it really take to make strategy work in practice?
Here we share our perspectives and experience.

March 6, 2026

If leadership feels rational you might be missing something

We often think that good leadership is primarily about logic, analysis, and clear decisions. But in practice, it is the interplay between rational…

February 9, 2026

Brands are built slowly — and undone quietly

We tend to believe that strong brands are created through sharp positioning and clear communication. In practice, however, they are forged in the interplay between what a company promises and what it is consistently able to deliver.

December 26, 2025

Does your organisation do what it decides?

In product development, time-to-market is a crucial measurement parameter. The faster you launch, the faster you learn...

December 2, 2025

Want to know what your strategy really is? Look at what people actually do!

We often assume that strategy is what we write, say, or present. But in practice, your real strategy is what people actually do. And if your organisation…